*** STARTED OUT IN ICT *** After high school, I flew thousands of miles to go to the best university in the Southern Hemisphere - the University of Melbourne - and graduated with dual degrees in computer science and accounting. Armed with my B. Science and B. Commerce. I embarked on a long career in ICT, including consulting and management positions at KPMG and NASDAQ-listed ININ, where I enjoyed serving businesses in property, banking, insurance and other high value industries across Asia Pacific & Japan, Oceania, Europe and North America. ### *** THEN CAME DIGITAL MARKETING *** After 20 years in ICT, I had become more and more fascinated with the immense business potential of the Internet, as a catalyst for digitalisation and transformation. I was at a crossroad. If I wanted to continue as an employee, I would have to stay in ICT. If I wanted to venture into this "blue ocean", I would have to cease being employed. Voilà, the start of my digital marketing entrepreneurship where I have since helped many businesses promote their offerings with online strategies and technologies. Along the way, I fulfilled my goal to be an author where my book on digital marketing hit #1 in four different categories within America and Australia on Amazon’s bestseller list. ### *** NOW INTO DATA ANALYTICS AND MORE *** In recent years, as businesses struggle to take advantage of data and analytics, both of which are key to digital transformation, my analytical skills and technology deployment experience was drawn upon as I developed practical data literacy content. This content was incorporated in citizen data science and self-service analytics upskilling programs for the benefit of C-Level, directors, managers and executives as well as tertiary students.