Data Analysis Utilizing Microsoft Excel for Sales & Marketing Personnel

Petaling Jaya , Malaysia

To be a successful marketer, one needs to have vital information and how to put together this information in a creative manner, in order to achieve the set objectives. Marketers need to be resourceful and understand the tools that are at their disposal. One such tool is Microsoft Excel. As marketers, the primary objective is to continuously keep existing customers while trying to build new ones. This is where Excel can be used in each step of the marketing process by segmenting, targeting and positioning the products.