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Digital Marketing and Branding

Digital Marketing Zero To Hero [2 Days]

Training course by Calvyn Lee - Digital Marketing Trainer

George Town , Malaysia

This course is entry level, for sales & marketing personnel who need basic skills on digital marketing or business owners who all the while use conventional marketing, and required for basic skills on digital marketing. Is a pleasant sign, when you are looking into Digital Marketing training now! (Especially this course outline!) I believe you should have a basic understanding on the importance of Digital Marketing. I am assured you are in the right path & right place to learn Digital Marketing now and let me share you my favorite quote: “DIGITAL MARKETING IS NO LONGER AN EXPERIMENTAL STRATEGY... IT’S THE NEW INDUSTRY STANDARD FOR CONNECTING WITH YOUR TARGET AUDIENCE“ What you will learn? Fundamental of Digital Marketing - Day 1 Conventional Marketing vs Digital Marketing Type of Digital Marketing Channel Your Unique Selling Proposition Know Your Customer Marketing Mix Create Digital Footprint Creating Authority Online Know Your Digital Marketing Tools Power of CopyWriting (Bonus) Social Media Marketing (SMM) - Day 1 Introduction to Social Media Social Media Content Strategies Facebook Marketing Instagram For Business Website Marketing - Day 2 Introduction to Website Design and Development Advantage of using Website for Business Choose Your Business Website Platform Generating Income Through Website Marketing Email Marketing - Day 2 Introduction to Email Marketing Lead Capture Strategies Building Email Database Search Engine Optimization (SEO) - Day 2 Understanding Search Engine Optimization On Page Optimization Off Page Optimization White Hat vs Black Hat (Bonus)